Comprehensive Details of Metro-Area E-Commerce Retail Sellers Online Marketplaces by Charles Dushek
Shoop, Shopify, Dokan, MainStreet, Weebly, WooCommerce, BigCommerce Sponsored Multi-Vendor Metro-Marketplace Projects by Charles Dushek
Charles Dushek at CharlesJDushek@Gmail.com Text or Phone 630-280-7510
MVM seller fees are about 60% less than what AMAZON charges sellers for the transaction service charges & the fulfillment of delivering its goods to AMAZON shoppers. MVM is somewhat similar to AMAZON, Walmart Marketplace, Etsy Marketplace, and eBay Marketplace.
Often, it is practical and opportune for the Marketplace Host Enterprise to make cash donations and grants to local non-profit organizations that expand & enhance the civic, educational, and humanitarian private-sector services to the 2,000,000 MVM populations. This creates a compelling purpose for local shoppers and vendors to use Marketplace to help support/fund local colleges and universities, Chambers of Commerce, Homeless Facilities, and Food Banks.
MVM Features & Functions...What MVM Merchants and Shoppers Get...
Special Shopper Bonus Services...Marketplace will offer "PREMIUM-PLUS" to its Online Shoppers that gives Free or Flat-Rate Local Area Parcel Shipping to Customers, Free Subscriptions to Pandora or SiriusXM audio channels, NETFLIX Video Streaming, Shopper REWARDS Bucks, and More! (Some conditions will apply.) The use of Free Pandora or SiriusXM audio channels to select Customers gives the ability to Produce and Run "Spot Audio Commercials" within the music reels that are 5-10 seconds long to Marketplace Taps/Clicks on "Offers".
MVM offers a full range of Seller Tools & Support Functions paid for out of the moderate Seller Fees.
1. The MVM Marketplace is an Ecommerce-Innovation having up to 20,000 Metro-Area local merchant vendors of all types of goods and services to be On-Line and In-Store sellers to a targeted Metro-Area of over 500,000 to 2,000,000 populations of shoppers. All of each MVM Vendor's Customers & Names and Contact information and purchasing history are the Shared Property of both the MVM Vendor and The MVM Enterprise Platform.
The MVM Enterprise Platform will not do any Direct Marketing and Selling to any Customers of any MVM Vendors, yet it can be a proprietary-seller of consumer goods and services to MVM Shoppers to enrich and expand the overall goods and services selections/offerings to shoppers.
It has been extremely difficult for local community merchants to compete and survive with retail chain organizations that are thousands of times larger. As a Seller on MVM, you are only competing with like-kind Local Merchants that physically reside within the 315 to 1,500 square miles of a Marketplace Area.
3. Every Marketplace Vendor has Equal Footing in selling to all local Metro shoppers. Local businesses and merchants who have traditionally operated their businesses out of stores, offices, in-homes, and warehousing spaces are continually losing their local market shares in sales to the Big 50.
The MVM Marketplace would offer affordable Agency-Level Fee-Based Digital-Marketing Basic Analytics...SEO, SEM, PPC and KPI Services...Plus more Custom-Level Marketing Support to each of its Member-Sellers. Being both an In-Store & On-line MVM Seller will dramatically increase a Seller's In-Store & On-line Customer Count...Because the Optimal Use of the "In-Store Live Shopper Experiences (CX) of Your Products-Showcasing drives both the overall count of Hybrid customers, their Stickiness to a Select-Preferred-Seller, and More Repeat-Customers with Growing Average Order Value (AOV). See Accenture Discussion on Hybrid On-line & In-Store Customer Lifecycle Advisory.
So, Marketplace is designed to give Equality and More Competitive Advantages to Local Merchants and Businesses to survive against Big Retail.
6. Free email marketing platform to reach thousands of your customers and prospects. Merchants can do Free email marketing to their customers from the email-handler (Likened to MailChimp or Constant Contact) on MVM to broadcast Sales info, Special Deals, and Attractive Seasonal Items or Services.
The MVM Enterprise Host will operate Machine-Learning across all the MVM Vendor Website Customer Transactions & Shopper Click & Nav Activity. This archive of Customer History for Each Vendor to have in a data file can use software to formulate Customized Offers to Repeat Vendor's Customers, based upon the historical Shopping & Buying Patterns of each Customer. Customer-Specific Custom-Offers are vital today to more effectively engage with regular customers.
7. A Free MVM Store Website like SHOPIFY which is the Best Choice for Customizations with Add-On APIs & One-on-One Expert Storefront Setup. Vendor, along with a Student Intern from a local College or University Computer Science Department to design your own storefront Look, Feel, and Functions.
Vendor E-Store Templates for Any Goods & Service Business for Access-Display on any Type of Device
Vendor stores will use many types of Category Images, Sliders, Bubble-Up Product Descriptions just by the shopper "Hovering a Cursor" over a Product Listing…No Need to Click It….Shoppers enjoy Frictionless Products Browsing, also with Page-Left Category & Sub-Category Vertical Listing Directory on all pages of vendor's website.
8. A Custom Search Box platform on the vendor's website for your shoppers. Shoppers can Search products across your website by Hi-Lo or Lo-Hi price ranges, and merchants have their own store’s "Elastic-Search Box" for shoppers to Find any specific item you offer that Matches by “Exact or Imperfect” Shopper's Search Word Terms/String for the item's name.
9. Free ChatBox like ZenDesk on your website store to engage with your shoppers 24/7. Have your own store’s Free ChatBox for online shoppers to Click to start a real-time questions experience to you with your mobile phone about a product or service they are immediately thinking of buying (Carting).
10. Sell More & Better via Related-Products and Cross-Selling. Merchants are able to Setup Related-Product Suggestions (For any/every listed item of your a vendor's store) whenever a shopper Carts an item, and Cross-Selling Suggestions to Shoppers to buy a like-kind item Higher or Lower in price & features, compared to the Carted item.
11. Use your store's Online Dashboard to monitor your store 24/7/365. There are more Online Store Features and Functions to facilitate maximum sales to your store’s shoppers. Your MVM store is OPEN for Business 24/7/365 whether you are physically in-your-store or alternatively your store is closed, and you are monitoring the Shopping & Selling of your store’s activities on an after-hours Remote-Basis.
12. Your Customer & You receive auto-generated emailed invoices on every sale 24/7/365. Use your MVM Store Admin Dashboard on a Mobile Device or Desktop PC to monitor 24/7/365 store sales. Whenever a SALE takes place On-line…It Pops Up on your Dashboard and you also get a ROBO Email of the sales invoice within minutes of the sale taking place...Same Invoices as sent to the Customer.
13. Each vendor can do email marketing independent from the general marketing of the MVM Marketplace to the General Public. We encourage the use of Free direct email platform communication using a Merchant’s list-of-prospects, and customers throughout the marketing, selling, buying and fulfillment cycle. (All Vendor store's customers are Private and Confidential to vendors.)
14. We give you Free Email Blast Tools to attract shoppers directly to your store. MVM also offers tools, such as a Customer-Named Robo-Emailing Platform to send Sale Shoutouts, Promos, Coupons and announce New Product Offerings to Your List of customers & leads.
15. Shoppers going to MVM use a general Seach Box to Find Items by their name and the list of MVM vendors that offer them. All Shoppers that go to the Marketplace Home Page to SHOP LOCAL... will use a powerful Seach Box to find products, services and vendors.
A Shopper sees your store’s Home Page (All About You & What you Do), when Shopper-Search’s products & services on the MVM Platform Search Box to find if a select item is sold on Marketplace, and if it is offered, each MVM vendor that offers it is listed in the search results listing merchants that are selling it, which are internal URL links to the Product & Vendor selling it.
The shopper then Clicks through the vendors offering the product...no vendor has a priority location of listing compared to any other vendor.
16. Shoppers can find vendors of a product by Best-Price & Best-Stars-Rating. Shoppers can do a Filter Search of this result for: All Merchant Stores Offering the Item, and then Sort Prices of the target item from Hi to Low or Low-Hi., by each store, plus see any store's Reviews & Stars-Rating by TrustPilot.
Communicate with your customers…
17. Each vendor can put in all the design & work they wish to have a Sizzling Website Storefront. You are able to customize the look and feel of your site’s Storefront and show pictures of You and Staff. You can Shine Through in other ways, like how you communicate with customers by Email, Text, and Phone.
18. What Shows-The-Best will typically Sell-The-Best. Show Product Pics in staged actual use settings. And immediately after you conclude a Sale to a Shopper, always set up in your MVM store an Email or Text Auto-Send to them of a Thank You for using your store that includes an embedded URL link, when Clicked/Tapped, will take your customer directly-back-to-your-store-on MVM.
19. All vendors have the Best-Tools-of-Engagement to serve their customers well. Further, always reply to Shoppers & Customers' inquiries promptly and answer questions quickly in an engaging manner via Email, Texting or Phone Call.
20. No MVM vendor desires or can work their store 24/7/365, but the MVM Rep Team can! Regarding incoming 24/7 Chat Platform Text Messages, if you are Closed for Business, the System will direct to you any Shopper or Customer questions coming into the MVM Main Rep Desk 24/7/365. Service Desk Call-Ins about MVM System Level issues such as Carting Questions, Payments, Will-Call Pickups and Local Deliveries...the MVM Host Admin Rep Team can handle.
Optimize the Text of Your Product & Services Listings…
21. MVM Vendors do Not have to be Search Engine Optimization (SEO) experts...Just Know the Basics of SEO. Local University Ecommerce and CIS student interns will teach you…Best Practices to optimize your products and services listings on your website.
Name and Description Tags MUST Include the right composed descriptive Google Search-Engine Ranked Keywords for your Meta Titles of a Product or Service with 70 characters Max and Meta Descriptions at 160 characters Max.
These Meta Title and Description Fields are the Most Important elements that Google reads & records as Google Bots Crawl over millions of websites to document Meta Tags. This is for instantly Matching a Shopper’s Keywords Search Terms to the Exact Websites and Product Listing thereon, that have the Closest Meta Tag Match/Relevance to the Searcher’s Keywords.
22. It is "The Story of a Product" that often sells it! As an MVM Merchant, you will have an additional Long-Description Information box at 400 characters Max to use for composing a statement of how a product or service is used, what is its material and fabrication, etc., and some Sizzle to excite the shopper to buy it Now from YOU!
Use Good Digital Pictures of Products & Services…
23. Your own personal iPhone can make you an expert in Photo-Shoots for fast & EZ listing online items. Having high-quality digital pictures will help any item stand out and sell more.
Take your Pics to show different angles of the item, with Good Light and No Shadows on any side of it. Use a Digital Camera or an iPhone set to at least 1 Meg pixel density so that when an item is Zoomed Up by a shopper, the image does not lose its resolution and look fuzzy.
Fuzzy Low-Resolution at Left Sharp High-Meg Resolution at Right
Your Pics can be easily uploaded to your site directly from the storage in your camera or mobile phone via a patch-cord from the device to a USB plug that goes into your PC Admin Platform.
One of the biggest problems with online shopping is that people can’t see or touch products, but sellers can help by showcasing various product views and angles in the photos, and by showing the product in its proper context/usage to have the shopper see an item it in a Reality-Setting.
Showing a Product in a Reality-Setting!
Controlling Online Inventory and When to Replenish Stock…
24. It is universal that all merchants dislike inventory responsibilities, so give it to the MVM System Platform. MVM merchant website software will manage inventory automatically.
When you upload a new product, you enter in the number of units for your inventory-start, and as you sell units of it, the software keeps reducing the inventory units amount. You set a Minimum Safety Stock Units Number in a Config Setting, and when goods are sold down to that safety stock number, you get a notification to buy more from your supplier.
Also, you have the option, that if at any time your inventory for a specific item gets sold out quickly, the site will/can display a Notice to the Shopper looking at the item that it is “Out Of Stock”, but if they purchase it anyways, the screen note can state “Shipping in 5-10 Days”!
Merchant’s Terms & Conditions on Customer Purchases…
25. If you can't state all your Terms & Conditions in one page, shoppers will not easily understand How/If they want to do business with you. Every merchant seller has their own unique Terms and Conditions that you will want to describe in about One-Page or Less of text.
This covers Returns & Exchanges, Customer Data Privacy Policy, How the Shipping from Seller to Customer Functions, and if you are warrantying/guaranteeing goods sold.
26. Having a 100% Satisfaction Guarantee on your goods sold, is great for New Business to Keep Customers and Get New Customers. You can Win Customers for Life or Lose a Customer for Life because of your Guarantee Policy.
If what you are selling should have a relatively long useful life, and it is not a consumable good…consider giving a Lifetime No Questions Asked Guarantee of a Full 100% purchase price refund or product replacement.
Statistically, only about 2% of goods sold go-bad and the buyer wants their money back. If you state a 100% Lifetime Guarantee for the item, and 1 out of 50 items are presented back to you by a customer…Give a full Refund or Offer a Like-Kind Free Replacement for the item, and you pay the shipping, and tell the customer to just discard the un-fit item.
When an online merchant does this, it is "Like Gold", and you will get 5-STARS Reviews and Ratings TrustPilot that over 85% of online shoppers look at before their "First-Buy from a New Merchant".
We have done this on our websites for 5 years, and we/re delighted whenever we get the opportunity to Refund or Exchange to a new Replacement Item…These shoppers will tell 5-10 friends how great you are, and that really brings to you many new customers.
Further, We will include a selection of Share-Function-Icons on Each Product Page and on other key pages, for Vendors to Select & Direct page contents to anyone you wish via a number of communications options.
How will my MVM website store Appear on all types of shopping communications devices…
27. Don't You Hate It, when you are viewing a Website on your mobile phone and its Appearance is all Discombobulated? Not on MVM! Every merchant’s website store is designed and projected digitally in what is called “Responsive Mode”.
That means that the MVM platform, through which all online shopping flows through to your store, Senses the Type Of Device the Shopper is using via its IP address, and then instantly Re-Sizes, Re-Formats and Presents your store’s images in Exactly the Best Viewing for the Shopper to “Love What They Are Seeing”.
And, when a shopper is using a rectangle iPhone to look at your store and rotates the device 90 degrees for a Wider-View, then website software Re-Composes the Store’s View to enhance the viewing for horizontal viewing…Very Neat!
How are Items Carted and Checked Out with online purchases?
28. Online Shoppers can buy Multiple-Items from Multiple-Merchants with One-Cart & One-Payment Checkout. MVM shoppers can do purchases all across Marketplace as if in a Virtual Mall...Which in fact they are In! Shoppers Browse and Buy all over the Marketplace purchasing items Here & There at varying online MVM stores and tag them all to one checkout cart. And, any shopper, if they wish, can do added individual online buying sessions the same-day with other MVM vendors.
Their Cart stays OPEN 24-hours...Midnight-to-Midnight any day. At any time during their 24-hour shopping session, and they want to Checkout, Great, they make just One Payment for the entire amount of the goods in their Cart. When the Shopper does the final Checkout oof His/Her Cart, the Single or Multi-Vendor order will be assigned a Master Order ID and each item(s) in the order will be a subset of the Master Order ID (Example – Master Order ID Bar Code - #12347 – two products ordered 12347-1 and 12347-2).
The MVM System receives the total payment, and then allocates it to individual vendor bank account deposits to each vendor on the day that the electronic payment by the shopper clears through Merchant Processing. Seller Fees are deducted from each Vendor's invoiced sale amount.
How are Customers Purchases Shipped to them to Anywhere Within the Square Miles Area of Marketplace?
29. MVM Merchants can be as good as or possibly better than AMAZON and Wal-Mart on local shipping fulfillment. MVM is a "Direct To Consumer" Online and In-Store Hybrid Merchant Selling Model.
Further, Vendors can utilize a "Drop-Shipping Option" for a Shopper purchasing a large or heavy item, or an item that the Vendor needs to "Special Order for a Customer", that would eliminate the added step of a Vendor directly receiving a Customer's Special item, and then having to re- deliver it locally to the end-Customer.
MVM Merchants get Local Carrier Customer Order Parcel Pickups from Our Merchants to the Flex-Spaces Facility for Local Deliveries. Our process is to employ local parcel delivery carriers that work within an "MVM Fulfillment Hub Process", whereby carriers Pickup packaged customer orders from each Seller/Merchant on Transaction-Day or Day-After via a computer-generated "Parcel Pickups Manifest".
As each parcel is Picked Up for Next-Day or Next-Next-Day local delivery to customers within the square miles delivery area, the MVM System Generates & Sends Out a Text or Email Notification to the Customer that their order is "In-Shipping."
Carrier(s) take all collected items to a "Local Sorting HUB", where all orders are sorted to 5-10 different local delivery zones within the MVM area. Local Carriers then receive Zone-Location-Batched Customer Orders for "Last-Mile Delivery".
The carrier for each of the 5-10 local delivery zones is given parcels and an MVM computer-generated digital "Delivery Manifest" that IDs each customer for "Doorstep Delivery" with GPS Guided Routing for one or more items to a "single local customer address".
As a Carrier leaves the Sorting HUB with parcels, a second Text or Email Notification is sent to each customer that their orders are "Out-For-Delivery".
MWM Marketplace Summary...
The Preceding Descriptions of 30 Features and Functions explain the operations that are included within MVM Marketplace.
There will be more Features & Functions developed into Marketplace as we continue our Surveys of hundreds more potential MVM Vendors that Contact Us.
The Latest Innovation is: The "NEW "Flex-Spaces"...A Vendor Selling * Storing * Packing * Shipping, and Customer Will-Call Facility... by Charles Dusek of E-Commerce Marketplaces. Flex-Spaces are the Common-Areas and secured wire-partitioned Flex-Spaces of 100 to +400 SF for On-Line and In-Store Vendor Seller Monthly Rentals. Brite-Light illumination, climate-controlled, casualty loss insurance, full-security lockable spaces, and pro-cam mobile-access space viewing. Click Flex-Spaces to Learn More about how you can Crush the...Selling, Space & Delivery Costs out of operating a Hybrid Model On-Line & In-Store Vendor Selling Business on Marketplace.
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