New Book: bezonomics by Brian Dumaine May 2020...Chapter 9...Marketplace...Not Always a Joy Ride by Charles Dusek

Amazon Marketplace..."Not Always a Bed of Roses...Sometimes With Thornes"!

Charles Dusek as Director of Digital Marketing for 9 Years at Marche Provence...We used Amazon Marketplace as a 3rd Party Seller for 2 years.

During the course of our experience, we found it difficult to directly connect/engage with Marketplace people.   Amazon resources engagement is in "algorithm-driven engagement with us" not people-to-people.

The Product Images we could Upload for our products could "not include" any add-in imagery of Real-Life Settings with other Decor Items. Sellers can only use sterile isolated product images.  

Further, all goods posted on Marketplace required us to disclose/include our product's EAN identification numbers for European-Sourced Goods, or a ISBN (International Standard Book Number).  When we had attained popular demand and shopper orders for our popular items on Marketplace, competing sellers highjacked our EANs to begin selling the same items directly against us, and possibly direct selling by Amazon also.  We closed our selling relationship on Amazon Marketplace because of its unethical violations.

NOTE Products & Customer Confidentiality: If and Only If a Seller utilizes his/her own independent free-standing website, or maintains an independent website that is within a Metro-Area E-Commerce Marketplace, then the Seller can keep EAN or ISBN product identification about who fabricates & supplies one's goods fully confidential, to avoid hijacking or piracy of a seller's goods portfolio.

The MVM Marketplace is an Ecommerce-Innovation having up to 20,000 Metro-Area local merchant vendors of all types of goods and services to be On-Line and In-Store sellers to a targeted Metro-Area of over 500,000 to 2,000,000 populations of shoppers.  All of each MVM Vendor's Customers & Names and Contact Information, Purchasing History and Seller-Product Identification Numbers (EAN, ISBN, ASIN, UPC & other GTINs) are the Exclusive Property of the MVM Vendor.

              

The MVM Enterprise Platform will not do any Direct Marketing and Selling to any Customers of any MVM Vendors.

The following is an except Chapter 9 of a New Book..."bezonomics" by Brian Dumaine May 2020, which explains in very candid details about the Startup of Amazon Through its Current Day Operations and Achievements.

This Chapter 9..."Dancing With The Devil" narrates numerous episodes of Marketplace Vendors treatment by Amazon and dis-satisfactions with their experiences as a Marketplace Vendor.





The preceding pages of Chapter 9 narrating painful experiences of being a Vendor on Amazon Marketplace are worth considering before becoming a Seller on Amazon Marketplace.

Charles (Chuck) Dushek does Digital Agency PPC & SEO E-Commerce Marketing for pure Online Marketplaces and Hybrid-Model Online, Instore & Display Studio-Store Marketplace Platforms/Enterprises.  Please Contact Us at: charlesjdushek@gmail.com and Call or Text Chuck at 630-280-7510









 























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