Charles Dushek on E-Commerce Marketplaces and Humanitarian Projects

  The Methodology of Targeting Best US States to Run Google PPC AdWords The Focus on this How-To Post is Online Selling of French Branded Consumer Goods to US Online Shoppers that are Francos (French) Origin... This Blog Post is to Share Insights with fellow PPC Paid Search Campaign E-Commerce Managers and Marketing people.  My Post defines a process of utilizing Big Data Analytics in Excel Models to Target Specific Groups of US States for PPC Marketing, whereby these States have the strongest Cultural and/or Race Affinity Relevance for desiring to buy certain classes of Ethnic-Theme Consumer Goods.  In the following example, the Goods Line is French-based Consumer Branded Goods into the Strongest Demand US States for selling these French goods. I analytically favor over- weighting PPC Ads over intense SEO initiatives, because I can exactly target my PPC Search Audiences to get low Bounce Rates (BRs) , Higher Conversions and ROAS, whereas SEO blankets the Whole Marketplace yielding hi

Marché  Provence Home Furnishings Products Catalog A Multi-Brands E-Commerce Big Commerce Omnichannel Marketplace Our legacy  Marché  Provence Home Furnishings Magento website is being replaced with a Big Commerce SaaS Omnichannel Online Platform  having rich Automated Channel Selling, User Ideology (UI) & User Experience (UX) Themes, Features, and Functions to intrigue & engage every shopper/visitor. Each French Brand is showcased within a Separate Brand Category E-store. This new Omnichannel Platform, offers 15 French Brand Product Categories to be offered across 10 or more 3rd party marketplace channels utilizing Big Commerce Automated Omnichannel Marketing and Sales to both Direct-Selling Marketplaces and through Social Media Selling Platforms.   Marche Provence Ranks in the Top 1% at #23 of 3500 Trustpilot Home, Decor, Fashion & Garden Online Companies   The  Marché  Provence Home Furnishings  business model curated a portfolio of 15 French-Branded goods of Luxe

The Charles Dushek Family have been financial and tactical supporters of the UPENDO Village of South Africa to its Leaders and Orphaned Students since 2006. UPENDO Village has a Mission to Enable the Survival and Early Education Schooling of Orphaned Children and Teens. In 2006, Marge and I were invited to attend a Fund Raising Dinner organized by one of our Rotary Club of Oakbrook IL members to learn about the hardships in South Africa, and what we could do to support orphaned children needing Food & Shelter subsistence, and Early Age Education. We met  Sr. Florence Muia, ASN, located in Wheaton Illinois, a native of Kenya...It opened our hearts and lives to learn what children in Africa badly needed.  It was likened to have adopted children....which lived on the other side of the world. We are so grateful  to have been chosen to help humanity with children, who we will never meet face to face in our lifetimes.   The Younger UPENDO Students   Pre-Teen UPENDO Students UPENDO School

Amazon Marketplace..."Not Always a Bed of Roses...Sometimes With Thornes"! Charles Dusek as Director of Digital Marketing for 9 Years at Marche Provence...We used Amazon Marketplace as a 3rd Party Seller for 2 years. During the course of our experience, we found it difficult to directly connect/engage with Marketplace people.   Amazon resources engagement is in "algorithm-driven engagement with us" not people-to-people. The Product Images we could Upload for our products could "not include" any add-in imagery of Real-Life Settings with other Decor Items. Sellers can only use sterile isolated product images.   Further, all goods posted on Marketplace required us to disclose/include our product's EAN identification numbers for European-Sourced Goods, or a ISBN ( International Standard Book Number) .   When we had attained popular demand and shopper orders for our popular items on Marketplace, competing sellers highjacked our EANs to begin selling the sam