Ecommerce 2024...30 Proven Ecommerce Website Sales Growth Optimizations by Charles Dushek
"Since 2000, Ecommerce Professionals and Business Owners engaged in website development and UX performance optimizations for D2C, B2C, and B2B businesses have been utilizing a broad range of Ecom business models and website shopping features & functions to "Crack the Code" of utilizing optimizations that will gain New Customers, Repeat Customers, Higher Average Order Values, and 5-Star Customer Ratings." This Publication presents 30 Ecommerce Optimizations for Online Selling Businesses...
This publication Lays Out 30 EASY Ecommerce Website, Marketplaces, and Business Strategy Optimizations, presented in detail, with specific API & Extensions Source-Links, and 3-rd Party Service Providers, to discover and learn about Optimizations you can quickly utilize for Your Ecommerce Website Business Strategy.
By Charles Dushek, Ecommerce Specialist. Revised: January 2024.
PPC ads, SEO organic ads, social media, and multi-channel selling on marketplaces can only bring shoppers to the front door of an online business—the "selling face" of a business.
A website's and marketplace channel's product listings need shopper engagement, features, and functions to guide shoppers through a user experience (UX) of a shopping funnel, leading them to carting and completing a checkout to attain conversion orders.
The average abandoned cart rate and abandoned checkouts in ecommerce today are 70%, caused a seller's underperforming website and marketplace product listings, resulting in lost potential sales conversions.
Below are common problems with D2C, B2C, and B2B websites causing an immediate shopper "Bounce or Exit" from a website after viewing "Just One Page"...that is the: Product or Product-Category Landing Page linked to PPC, SEO, and other online ad forms, or falling off site pages referenced by the Website Search Box Result during the shopping funnel, or abandoning their shopping cart for no apparent reason. Read more below....
The Landing Page linked to a PPC or SEO organic ad, whether for a specific product, a category page, or an answer to a Shopper Intents Question, must have "Search-Topic Immediate Relevancy" to the shopper's search query. If the ad-linked Landing Page lacks this immediate relevance in the Page Headline & Description Paragraph, then shoppers will Bounce (leave within a minute) from the landing page, time-after time.
The 30 optimizations listed below will remedy website underperformance issues that lead to lost conversion sales.
To achieve the best results in engagement, carting, and checkouts, sellers need to employ many, if not all, of the website development optimizations presented in website platforms like Big Commerce. Top-performing ecommerce sellers are integrating and utilizing these today. All are incorporated into select open-source SaaS websites.
The Big Commerce SaaS website platform offers a rich array of product merchandising, faceted dynamic search, user experience (UX), live KPI tracking for shopping funnel page falloffs analysis, shopping funnel automated promotions to motivate shoppers to convert, and impactful automations to perform abandoned cart recoveries. Take 30 minutes to watch and listen to the video for Big Commerce website platforms.
Integrating these business model strategies discussed above in Ecommerce operations and website development, along with the 30 optimizations presented below, will yield amazing double-digit percentage growth results in online order volume, higher average order values (AOV), and achieve 5-Star TrustPilot customer ratings.
Charles Dushek, Ecommerce Business Results, attained the TrustPilot 5-Star 4.8 customer rating since 2013, placing in the top 1% of like-kind sellers in D2C B2C consumer goods.
The following 30 Ecommerce Business Model Strategies below are valued add-ons to "grow online order numbers, acquire new customers, retain more repeat and returning shoppers, and increase higher average order values."
Consider SellerCloud Omni-Channel integrations for Amazon, Walmart, Target, etc., along with over 40 other consumer marketplaces. Pinterest and Instagram direct selling are easy to integrate for product information listings, meeting the "Listing Format Content" for each "Marketplace-to-Consumer," and centralized website orders handling.
Seller Cloud and Big Commerce platforms are top choices for marketplace channel listings and management. Most marketplace sites offer sophisticated left-column faceted and filtered dynamic search functions to match shopper queries, words, and intents to your rich-keyword product listings titles and descriptions, ensuring your products get upper page positions in search results. Sellers must understand the algorithms running in each marketplace's onsite search function, so your product listings have Rich Textual Content to be selected in Marketplace Dynamic Search Results!
Moreover, rev up each marketplace product listing by utilizing "Product-Variation Listings Menus" to offer differing sizes, colors, and "Buy More Units = Save More $$" per unit within a carting action. This creates fuller shopper engagement, larger average order values (AOV) to qualify for free shipping quantities, and fewer abandoned carts.
Selling Channel Integrations offered by Seller Cloud:
Before selecting any
specific solution, it's essential to consider your website platform and
specific requirements. Check the compatibility, ease of use, and features
offered by each solution to determine which one aligns best with your needs.
Here's the list with
URL links to each of the mentioned options:
- If
your website is built on WordPress with WooCommerce, the built-in
variations feature allows you to set up different attributes for
products, including color and size.
- For
Magento-based websites, configurable products can be used to handle
variations such as color and size.
- Shopify
offers a straightforward way to manage product variants, allowing you to
specify options like color and size.
- BigCommerce
provides a flexible system for creating product options and variants,
allowing you to set up variations and quantity discounts.
- As mentioned above, SupplyKick is a provider that offers variations management
for Amazon product listings.
- SellerCloud
is an e-commerce platform that integrates with various marketplaces and
allows you to manage product variations.
- API2Cart
is an API integration platform that can connect your website with various
e-commerce platforms, enabling you to manage product variations.
- Bold
Product Options is a Shopify app that enhances the platform's native
variant functionality, allowing for more advanced options and discounts.
- This
is a WooCommerce plugin that enhances the visual representation of
product variations, particularly useful for color options.
- For
Magento 2, there are extensions like 'Custom Options Templates' that
provide additional features for managing product options.
Please note that the URLs provided lead to the
main pages of the respective platforms or providers.
2. Augmented reality and product animation videos, along with GIF animations, can contribute an additional 2% to the click-through conversion rate...Such as from 8% to 10%...a substantial CTCR Jump! Shoppers respond more favorably and are more likely to convert to purchase when products are showcased with engaging GIF animations.
Creating GIFs, especially very short videos, can be a tedious and time-consuming project. However, there are alternative methods to showcase a product within a moving frame. One effective approach is to generate a Graphic Interchange Format (GIF) file using software such as Adobe Photoshop or a similar program.
A GIF is a compressed file that amalgamates a series of still pictures depicting a product in action or usage. This is achieved by incorporating intervals of partial seconds between staged still pictures or by extracting snippet pictures from a full-featured video. The result is a short animation sequence lasting 5 to 10 seconds.
In product photography, GIFs are excellent for illustrating your product from different angles, demonstrating how a tool operates, showcasing the installation process of a repair part, or highlighting the functionality of items like a travel suitcase or a diaper bag with multiple compartments (as seen below).
GIFs play a significant role in enhancing your customers' experiences when viewing product pages. Moreover, disseminating GIFs through social media and other promotional platforms can extend the reach of complex-product viewing and generate interest among a broader audience, reaching beyond the scope of typical SEO and paid search ads.
Yup!...This Carry-On is just what I want to Buy!
See: PIXELZ GIF file animations of products
3. Concentrate your maximum efforts in SEO and PPC on the leading product categories to optimize: Ad-Linked Landing Page Relevancy, the User Experience (UX), and On-Site Merchandising. Tailor your strategies to showcase your "Most-Viewed & Most-Searched-For items" identified through SEMRUSH and Google Monthly High-Volume Search-Terms Analytics. This targeted approach ensures that your digital marketing efforts align with the preferences and interests of your audience, maximizing the visibility and appeal of your top-performing products. See SEMrush
4. Implement elastic-expansive faceted-search filters to enable shoppers to instantly find desired items. This approach not only enhances the user experience but also contributes to growing the average order value (AOV) while reducing abandoned carts. This is particularly crucial in preventing shopping failures due to the limitations of inadequate onsite search box technology, that can generate "No Results Found" returns, do to shopper querry mis-spellings, word-syntax errors, or colors or shape, that are not keywords in a product title or description text. Elastic-Expansive and/or an AI Driven Search Box Engine ensures that customers can easily locate and purchase the products they are looking for. In particular, Bloomreach can provide Conversational Ecommerce to accept shopper querry audio-inputs for Serach Box Querries, similar to Google's use of Voice Search Querry Entries. See SEARCH & Bloomreach
5. Implement on-site KPI tracking/recording of every shopper's navigation journey to automatically detect frequently abandoned site pages. This proactive approach helps identify issues stemming from poor textual content that is not precisely correlated to shopper queries and intents. It is particularly effective in minimizing bounce rates, especially for mapped landing pages from SEO organic ads, PPC ads, and sitelink destination pages.
Additionally, focus on understanding shopper product and category page abandonments or drop-offs. Evaluate the website's search box technology, whether it is "Keywords-Driven, Intuitive, or AI-Driven." Often, incorrect landing pages may be suggested due to syntax or spelling errors or inaccuracies in subject-matter content. Addressing these issues enhances the overall user experience and increases the likelihood of successful shopper interactions with your site. See: SEARCH & Bloomreach
If A&B Pages Testing is used in site optimizations, it can be much more effective instead to have the SaaS site's Native Software or an Integration compile a KPI list of all site pages frequently abandoned by shoppers to review for: Poor Relative Textual Content basis, What the Shopper's Search-Box Query was, or to indentify the Bad Internal URL Nav Sitelinks used to assist shoppers to find Related, Cross-Sell and Accessory Items on the website...And then Fix the Links.
These are 4 KPI Website Performance Analytical APIs to find and fix website shopping funnel problems:
- Google Analytics API:
- KPIs: Shopping funnel analysis | Pageviews, bounce rates, and conversions | Custom reports and segmentation | Google Analytics API Documentation
- See: https://developers.google.com/analytics
- Mixpanel API:
- KPIs: Funnel analysis for conversion tracking | Retention analytics | Event tracking for user interactions | Mixpanel API Documentation
- See: https://developer.mixpanel.com/docs
- Amplitude API:
- KPIs: Conversion funnels and cohort analysis | Event tracking for user behavior | Behavioral analytics | Amplitude API Documentation
- See: https://amplitude.com/developer
- Heap Analytics API:
- KPIs: Event tracking and conversion analysis | Funnel analytics | Retention and engagement metrics | Heap Analytics API Documentation
- See: https://developer.heap.io/docs
6. Implementing automated shopper suggestion popups for related, similar, cross-sell, ensemble products and Order-Bumping based on items currently in the cart is an effective strategy. This involves leveraging historical data to define relevance in terms of "product features, functions, and accessories" that align with the carted item. By doing so, you can enhance the user experience and increase the average order value (AOV) as shoppers are prompted with complementary products that are likely to resonate with their current selections. See Big Commerce SaaS
7. Shoppers frequently rely on "Shop By Product Image Recognition," desiring the ability to click or tap on any website product image and instantly land on the corresponding product or sub-category page. Facilitate easy shopper navigation to categories and sub-category product pages by straightforwardly mapping or linking the image to a category or product page URL on your site. This ensures a seamless and efficient browsing experience for users looking to explore and make quick selections based on product images.
8. Faster Product Finding. Expansive-Elastic Search to find any item by Brand Names, Shopper Intent about a product, Colloquial-Terms, or Imprecise Keywords Strings. See YEXT
9. Create a website that caters to all nationalities by integrating a multi-language instant EZ-click translation API. This feature enables users to instantly change all website text to any of the 12 major languages. Recognizing that 20% of US shoppers cannot read English text on websites. API instantly converts all website text content into their favored language, such as Spanish, French, Chinese, and others becomes crucial to the Shopping User Experience on a website. Implement a user-friendly approach by placing flag icon tags/buttons at the top right of the header banner on all site pages. This allows visitors to easily click or tap and select their preferred language, which will instantly change the Textual Content All Over the Website to the Selected Language, enhancing accessibility and inclusivity for a diverse audience. See MotionPoint.com
- "According to a study by CommonSense Advisory, 75% of online shoppers prefer to buy products in their native language. The same study found that 60% of online shoppers rarely or never buy from English-only websites. CSA Research found that 55% of consumers only buy from websites in their native language. 19% of respondents would never consider buying from websites not available in their language. A Harvard Business Review study found that localized content can increase conversion rates by up to 70%."
10. Enable global currency shopping and checkouts by displaying all item prices and facilitating checkout payments in any of the six major world transaction currencies: Canadian Dollars, Australian Dollars, Euro, Japanese Yen, British Pound, and US Dollar. Ensure the accuracy of exchange rates by automatically updating them to the USD on a daily basis through an API, as Referranced below. This functionality provides international customers with a seamless and transparent shopping experience, allowing them to view prices and complete transactions in their preferred currency.
Regarding the French Decor LLC's MarcheProvence.com Ecommerce business, we uitiized international digital marketing, via SEO Organic Ads, and Google PPC Adwords paid-ads to position our target audiences to include: Canada, Britain of the UK, and to Australia...all English-Speaking countries. Yet, each of the 3 countries have their own Native Currencies to utilize for seeing website product prices in their currency, and after Carting Items, to go through Checkout, and then pay in their currency. These are: Candian Dollar, Bristish Pound and Australian Dollar.
Therefore, the Marche website displayed a Drop-Down: "Currency Select Menu" for any shopper to select any of 6 Major Currencies: Australian Dollar, British Pound, Canadian Dollar, EURO, Japanese Yen, or the Default-Currency for the website being US Dollar. If a shopper Clicked on the Currency-Select Menu in the Page-Header Placeholder, 6 currency choices are displayed, for shopper to Click the desired currency, and instantly all product prices were converted to the Selected Currency, and when shopper goes through Checkout, all the numbers and billing/payment amount are presented at the Checkout in Selected Currency to process the payment in the Selected Currency.
To enable Multi-Currency Pricing and Checkouts See: SnipCart.com and Razorpay.com
11. Utilize striking colors and high-resolution imagery throughout your site. Incorporate high-resolution and animated ambiance images across the site to provide a vivid "feel" of natural product uses. If these elements result in a page load time exceeding 1 second, consider upgrading from shared-server hosting to dedicated-server hosting. This transition will significantly accelerate page load speeds, ensuring an almost instant loading experience for your visitors. For more details, please refer to... NEXCESS
12. Recognize that shopping is a learning experience. Enhance this aspect by incorporating numerous backlinks to "Learn More" informational resource content on both onsite and off-site URL pages, including blog sites. This strategic approach not only provides valuable information to your users but also contributes to SEO ranking enrichment. By increasing the number of back-links, you can positively impact your website's Google Authority Score and page rankings. For Link Building Tips and its Effects to increase Google Rankings See: MOZ
13. Emulate the success of brands like Nordstrom, Trader Joe's, and ALDI by offering unconditional product return and exchange guarantees. Consider implementing a 100% unconditional lifetime product guarantee for refund, replacement, or exchange, which has been known to significantly boost gift purchases. Enhance the appeal of your gift items by providing a 100% unconditional recipient guarantee, ensuring refund, exchange, or replacement for all gift items sold to customers anywhere in the USA. Online gift shoppers are particularly motivated to purchase and send gifts when they come with such guarantees, as 25% of online consumer purchases are for gifts for others. See: Current Media
For reference, both ALDI and Trader Joe's, independently owned by separate members of the same German family, showcase successful return policies, such as the ALDI Twice As Nice Guarantee: https://www.aldi.us/homepage/about-aldi/return-policy/
See Lifetime Customer Experience Strategy
14. Maximize your marketing reach for free by focusing on SEO optimization. The online business model, which originated in 2000, began with the implementation of best SEM practices in meta tags for product titles and descriptions. Emphasize "optimal keyword relevance to SEO organic ads text," ensuring alignment with online shopper search query word strings and the SEO ad's linked website product titles and descriptions on the landing page. This precise relevancy linkage is key to achieving low bounce rates, ideally at 30% or less, signifying a more engaged and satisfied audience. See Why do SEO Ads Clickers Bounce Off the Landing Pages?
15. 5-STARS Customer Ratings Will Lead to Faster New Customer Growth. 80% of Online Shoppers look for a 4 or 5 STARS Rating before doing a First-Time online purchase with a seller. Use independent TrustPilot Review & Ratings Service. TP auto-emails R&R invitations to every customer that is to receive an online order delivery at "5-days after the Tracking Notice Package Estimated Delivery Date".....the Seller or 3PL Provider can phone or text Online Customer at 3-days after the actual delivery to ask about order fulfillment satisfaction. If there is any dissatisfaction of the customer...seller cures it on this same outreach call, "Before the Customer receives the TP Emailed R&R invitation 2 days later". See TrustPilot and Enter your website URL to see if you are Reviewed and Rated.
16. In your ecommerce business model, you can leverage three key advantages: Having a focus on your Business Strategy Intents to Attract and Satisfy customers is dependant of having dominant leadership in: Competitive, Comparative and Absolute qualities of business practices that are Better Than Competitors!
1. Competitive Advantage: This occurs when your product or service is similar or "same-same" as competitors, but your prices are lower, giving you a competitive edge in the market.
2. Comparative Advantage: This advantage comes into play when your product or service, while similar to competitors, is of higher quality and satisfaction, yet offered at the same price. This positions your brand as superior in terms of value and customer experience.
3. Absolute Advantage: This advantage arises when your product or service is truly unique, meaning no competitor has a comparable offering. This uniqueness sets you apart in the market, reducing direct competition and potentially creating a niche for your business.
18. Encourage more repeat shopping and successfully launch a new product line by offering a special incentive. For any order exceeding $100, include a sample product as a "Thank You Goodie." This thoughtful gesture not only expresses appreciation to customers but also serves as an opportunity to introduce and promote your new product line to all customers. Importantly, this addition comes at no extra shipping costs, making it a cost-effective and impactful way to engage customers and boost interest in your latest offerings. For a visual representation, See: Free Sampling & Emulent
19. Win the hearts of your customers with a personal touch by incorporating hand-written "Thank You Notes" into your order fulfillment process. Have your in-house staff handle all aspects of order picking, packing, and shipping. Each order invoice copy in the shipment should include an additional hand-written personal message such as, "Hi XXXX, Thank You for your order. We appreciate your business and look forward to serving you again soon! - [Service Desk Manager/Supervisor/Lead Name]." This extra effort adds a human touch, making customers feel valued and fostering a positive connection with your brand. See: BoldDesk
20. Enhance your email marketing strategy with precision targeting to specific legacy customer groups having common purchasing interests in same product categories. Different Email Campaigns about Product Category Promos that Select Repeat Customers are buying Repeatedly!
Conduct a thorough analysis of your Content Management System (CMS) database each quarter by creating an Excel spreadsheet search analysis to identify customers who have purchased the same or similar categories of items. Utilize this information to craft customized email campaigns using platforms like MailChimp and Constant Contact. These emails should offer specific category product lines to targeted legacy customer groups who have previously shown interest in these categories. The Email Opening Rate will be greatly higher, when the Email Subject Line is personalized to the legacy customers receiving the emails.
The tailored email campaigns, featuring a promotional sale or discount offer, can have a category line header within the email title line. This strategy has proven to achieve open rates of 40% and click-through rates ranging from 25% to 50% to the featured items' URL links in the email body. Additionally, it can result in a conversion rate of 5-10% in sales. This form of direct-response marketing is a cost-effective (Free) alternative to PPC Adwords, offering a valuable and personalized connection with your customers.
Emails with "personalized product-category subject lines" about product categories they have purchased before, are 26% more likely to be opened than those without, and "Rich Conversational Relevance" found that revenue is 5.7 times higher in "emails that employ personalization". These results stem from the fact that personalized emails are more relevant to subscribers. See: Campaign Monitor
21. Expand the reach of your US website SEO ads beyond national borders by establishing an international SEO-friendly URL structure with Hreflang tags for language targeting. Implementing international DNS hosting allows your SEO ads and website domain to display effectively in various countries. This strategic approach becomes advantageous when coupled with the inclusion of an international shipping method in your checkout process. To further highlight your international shipping capabilities, prominently note this feature in the page headers. By creating a seamless and inclusive online shopping experience, you can effectively cater to a global audience and potentially increase your market presence. See Google Search Channel and PORTENT
22. Enhance customer engagement and drive new orders through text chat and shopper call-ins by implementing an on-page texting chatbox available on every page of your website. This chatbox should be connected to your customer service representatives' cell phones, allowing anyone on duty to pick up live phone chats, respond to voicemails, or reply to text messages promptly—ideally, on the same day or within 24 hours. Statistically, approximately 60% of chats with shoppers are related to "Shopping Assistance," involving assistance in finding specific products on the website. This proactive approach fosters real-time communication, improving customer satisfaction and potentially increasing conversion rates. See getstream
23. Selling non-breakable goods or soft goods provides logistical advantages, especially with third-party logistics (3PL). Approximately 50% of consumer goods sold on websites fall into the category of "soft goods," being unbreakable, and often high-value with low shipping weights.
Optimize shipping costs for these items by utilizing USPS First Class Mail and Priority Mail. Consider using Tyvek gusseted envelopes instead of boxes for added cost-effectiveness. For shipments under 10 pounds, USPS Priority Mail is often a more economical choice compared to UPS and FedEx, offering deliveries within 1-3 business days within the 48 continental US states. This approach can significantly reduce shipping expenses for your business. See: Express and ULINE Gusset Mailers
24. Recovering abandoned carts through automation is crucial in today's consumer eCommerce landscape, where the abandonment rate is typically between 60-70%, especially among mobile device shoppers. Common reasons for cart abandonment include the requirement to open an account, undisclosed shipping costs during carting, and lengthy and burdensome checkout form entries, causing impatience among shoppers.
To address this, streamline the checkout process by eliminating all possible friction points. Implement automated abandoned cart recovery strategies that reach out immediately to just-abandoned carts, providing promo codes and free shipping offers.
Statistics suggest that approximately 15% of abandoned carts are recoverable through automated responses. Consider incorporating "progressive discount offers" during carting to encourage buy more and save more, presenting popups that entice customers to complete their purchases. These strategies can significantly enhance cart recovery rates and overall conversion. See Big Commerce Automated Carting Promos and Cart Recovery.
25. Leverage the power of satisfied customers as your best salespeople by encouraging them to become advocates for your brand. Empower your customers to create social media boosts by referring friends through Facebook posts or sharing product landing pages via Email and TXT Shares. Facilitate easy sharing by allowing unique shoppers and repeat/returning customers to directly share product category flyer documents from your website to their friends.
Word-of-mouth referrals from happy customers can carry significant weight and credibility, making them effective brand ambassadors. By providing simple and convenient ways for customers to share their positive experiences with your products, you tap into the potential for organic growth through social networks and personal connections.
26. Consider implementing order-bumping as a strategy to enhance the checkout experience and potentially increase the average order value (AOV). After a shopper has added items to their cart and proceeded to checkout, it's a clear indication of their intent to make a purchase.
Take advantage of this opportune moment by presenting a last-minute co-purchase product offer in a popup. This offer should be related to the items already in the cart, encouraging the shopper to add it to their checkout. Typically, the price of the order bump offer is low and attractive, making it more likely for shoppers to accept the additional item. This approach not only grows the AOV but also capitalizes on the shopper's momentum and interest in making a purchase. See KickStart
27. Optimize your PPC ads spend and achieve a better ROI by strategically narrowing down the targeted geographic locations in your campaigns. Annually, consider reducing the targeted states in your PPC Google Ads campaigns, focusing on those that contribute significantly to your online orders. This refined approach increases the reach of your PPC ads to the top US states that account for approximately 90% of your total online orders in many categories and subcategories.
Perform an Excel or CSV download from your Content Management System (CMS) database, listing all sales for a designated time period. Sort the data first by product category columns and then by US states. By doing so, you can identify the top-performing states in terms of total dollar sales.
Calculate the percentage of sales for each state relative to the total, focusing your PPC ad efforts on states generating high single-digit and double-digit percentage sales. This targeted strategy can help you conserve PPC ad spend, while maximizing returns. See Geo PPC Ads Targeting
28. Leveraging metro-cities miles-radius targeting for your PPC campaigns, especially focusing on the 100 largest US cities, can be an effective strategy. By setting up special Google miles-radius areas ranging from 5 to 25 miles around city-center anchor pins, you are honing in on areas with higher-income family population density.
While it might be challenging to pinpoint the exact reasons for the success, the overall return on investment (ROI) with click-through rates (CTRs) seems to be high and growing with this geo-targeting approach.
It's likely that concentrating efforts in densely populated areas with a significant market presence is contributing to the positive results. Regularly monitoring and refining this strategy based on performance metrics can further optimize your PPC campaigns for success in these key metropolitan areas. See Google Ads Help
29. Integrate new "Buy More & Save More" widgets into your website's product page menus to enhance the shopping experience. These interactive menus drop down to shoppers, presenting enticing money-saving options such as Buy One, Get One (BOGO) deals and declining unit SKU prices based on adding more than one unit to the cart.
This strategy becomes particularly impactful when combined with a free shipping threshold over a certain order dollar amount. By encouraging shoppers to add more items to their cart to unlock additional savings and potentially qualify for free shipping, you can drive the average order value (AOV) higher.
This approach has become increasingly popular in marketplaces, and you can explore integration options through platforms like Seller Cloud to implement these dynamic Buy More & Save More Drop-Down Variations Menus for carting on your website.
30. Establishing legacy-customer audiences and affinity groups segmentation is a powerful strategy for creating customized SQL database lists. These lists can be utilized for targeted email and SMS promotions, offering personalized product categories and specific product offers tailored to the preferences of your "legacy and repeat customers" who consistently purchase items within the same category. See: Campaign Monitor
Important SEO Optimization suggestions that when used, will allow Google and other search engines Crawl and Index each website page to attain better Google Rankings, so as to have more Organic Ads Dsplayed in SERP:
Google uses a variety of qualitative and quantitative factors to evaluate and rank websites for their usefulness to users. While the exact algorithms and criteria are proprietary and constantly evolving, here are some key qualitative elements that Google may consider:
1. Content Quality: High-quality, relevant, and authoritative content that meets the needs of users is essential. This includes informative product descriptions, helpful guides or tutorials, and engaging multimedia content.
2. Relevance: Websites that provide content closely aligned with the search intent of users are more likely to rank higher. This involves optimizing keywords, titles, and meta descriptions to match user queries.
3. User Experience (UX): Websites with excellent UX attributes, such as fast loading times, mobile-friendliness, easy navigation, and clear calls-to-action, tend to perform better in search rankings. Google aims to prioritize sites that offer a positive browsing experience for users.
4. Backlink Profile: While authoritative backlinks from reputable websites are important, Google also evaluates the relevance and context of these links. Natural, organic backlinks from relevant sources are preferred over spammy or low-quality links.
5. Engagement Metrics: Google may consider metrics such as bounce rate, average session duration, and pages per session as indicators of user engagement. Websites with lower bounce rates and longer average session durations may be perceived as more valuable to users.
6. Page Speed: The loading speed of a website is a critical factor in user experience and can impact search rankings. Google prioritizes websites that load quickly across all devices and platforms.
7. Security: Websites with SSL encryption (HTTPS) and robust security measures are favored by Google, as they provide a safer browsing experience for users.
8. Structured Data Markup: Implementing structured data markup can help Google better understand the content and context of a website, leading to enhanced visibility in search results through rich snippets and other features.
9. Freshness: Regularly updating and adding new content to a website signals relevance and authority to Google. Fresh, up-to-date content can improve search rankings and attract more visitors.
Overall, Google aims to rank websites based on their ability to provide valuable, relevant, and user-friendly experiences to searchers. By focusing on these qualitative elements and continuously improving your website's content and usability, you can increase your chances of ranking higher in search results and attracting more organic traffic.
SUMMARY: Readers of this post are encouraged to reach out for any assistance needed in optimizing their website for maximizing user experience (UX), click-through rates (CTRs), average order value (AOV), and optimizing email campaigns.
Additionally, minimizing "shopper bounce rates" on landing pages linked to ads is crucial for preventing wasted ad spend and capitalizing on every sales conversion opportunity. Feel free to connect for further guidance and support.
I do Independant Contractor Projects to Optimize Ecommerce Business Strategies.
Text or Phone: 630-280-7510
or Email to CharlesjDushek@Gmail.com.
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